The most effective and one of the most widely used face-to-face fundraising models is door-to-door marketing. This form of fundraising targets homeowners, which produces a higher average age of donors and greater lifetime value of donations. Door-to-door fundraising represents approximately 90% of GFD field resources, and it is the company’s core competency.
GFD has developed metrics that allow us to define success and provide the best service possible to our clients. There are currently over 1000 field agents across North America knocking on doors with an average of 100 doors knocked per rep, per day on behalf of our charity partners. This represents an average of 100,000 doors knocked per day with over 20,000 potential donor presentations made per day.