Donor Journey

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An orchestrated effort, across many mediums, is the modern day marketing approach that all successful campaigns leverage. We are seasoned in all areas of direct donor acquisition and activate a fully-integrated approach to improve the impact of your message.

Humanizing The Appeal

We take a 360-degree view of the donor journey, engaging and empathizing throughout the entire lifecycle.

Our value doesn’t begin and end at the cultivation stage. We are well versed in the strategy of stewardship, because we know that sustainers are the most valuable kind of contributor to a charity’s top-line.

90%

Become Repeat Clients Because We Fulfill Quality and Budget

100+

Face-To-Face Campaigns Optimized

34x

More Likely A Donor Will Respond To F2F Over Email

Acquisition Versus Conversion

Every year donorCentrics® publishes fundraising findings from North American non-profit organizations of all sizes to uncover the trends that inform future fundraising opportunities.

In the past 5 years, digital conversion has gathered enthusiasm over conventional acquisition methods to the extent that social media has potentially skewed the perceived value of a donor. The question of volume over value grabs our attention, yet the reality is that recurring donors are more important now than they’ve ever been. And face-to-face, according to 2019 donorCentrics® data, represents the largest share of direct acquisition of new recurring donors.

Book A Free Consultation

An integrated approach that includes face-to-face fundraising improves your ability to acquire and retain monthly sustainers. Request a free consultation to discuss how we can help.

    An Integrated Approach

    Working with Globalfaces means that you have a fundraising partner that cares about every aspect of the donor journey.

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      Stewardship

      Our face-to-face approach is designed to create lasting donor relationships. We train our fundraising teams in the art of conversation so that they can discover opportunities for your organization to raise funds and awareness. The donor journey starts at ‘hello’. And, at Globalfaces we offer a customized welcome call to engage and welcome your donor from the moment they give their first gift.

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      Cultivation

      Retention is an important part of a fundraising strategy. Our 100+ person contact center is an active part of our outbound campaign activity. From here, we can reach out to existing donors to reaffirm their continued devotion to your cause, upgrade their donation or target lapsed donors to uncover re-activation opportunities.

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      Integrated Marketing

      As a fundraising manager, you’re attuned to all methods of communication. Where a diverse marketing mix is being utilized, we can carry-out all of your canvassing requirements. This doesn’t have to be independent from your digital campaign. We can work within your campaign messaging for a fully-integrated effect or help you build an integrated campaign with our digital partner.