BC Cancer Foundation Case Study Overview The BC Cancer Foundation is the fundraising partner of BC Cancer, advancing world-class research and innovations to care at BC Cancer’s six cancer centres, by connecting donors to a cause that impacts one in two British Columbians. Since 2013, we’ve been BC Cancer Foundation’s face-to-face fundraising partner, strategically scaling outreach and donor acquisition in communities across British Columbia. BC Cancer Foundation 01Needs {01} The BC-based foundation had developed a strategic three-year plan to acquire 20,000 donors. To achieve this, we consulted to diversify and devise the set-up of a strong field acquisition network. {02} Messaging needed to align with that of the parent agency and consider communications from national initiatives. We conducted detailed canvasser training to become true ambassadors. {03} Since a strategic plan was already established, we wanted to make sure that we proved the effectiveness of face-to-face fundraising, while tracking and providing performance metrics along the way. 02 Challenges Technology has evolved over the course of our eight-year partnership and we’ve adapted along the way. When there was a need to securely capture donor information, we applied PCI compliant protocols. And, when campaigns needed improved effectiveness, we iterated on our data collection to include real-time KPI reporting. 03Solutions Data reporting enabled our ability to prove face-to-face fundraising as a major contributor to overarching fundraising goals. With real-time analytics, BC Cancer Foundation is informed every step of the way. {+} {–} Door-To-Door Fundraising Training canvassers and testing campaign communications has been a consistent part of our improved year-over-year direct acquisition. We’ve established a transparent relationship with key client personnel, who trust us as door-to-door ambassadors of their vision: a world free from cancer. {+} {–} Canvassing Technologies The development of our own fundraising software allows canvassers to obtain and report real-time field information. Donor demographics and conversation reports empower campaign improvements to ensure that we are contributing positively to client-lead goals. 04ResultsWe’ve had the privilege of becoming the face-to-face fundraiser of choice for cancer research and care in British Columbia. Together, we aim to create conversations that inspire engagement and activate long-term acquisition. “I rarely have agreed to engage with door-to-door canvassers in the past. The young woman, Claire, who came to my door was incredibly professional and personable. I had been thinking of donating on a more regular basis and she convinced me to start a monthly contribution. I feel great about the interaction and grateful that she came to our door.Joan {Monthly DonorBC Cancer Foundation 100%Increase in Recurring Donors by Year Two of Strategic Plan20,000Donors Achieved by Year Three of Strategic Plan8Year Fundraising Partnership (and Counting!) Book a free consultation An integrated fundraising approach that includes face-to-face fundraising improves your ability to acquire monthly donors. Request a free consultation to discuss how we can help. First & Last Name Phone Email Organization How can we help? How can we help?Face to face fundraisingTelefundraisingVirtual fundraisingCampaign consultationOther How did you hear about us? Select ItemReferralIndustry eventGoogle searchSocial mediaOther Book Now!