Non Profit Fundraising Consultants Reveal How We Approach
June 12, 2015
Strangers Future Friends about the Opportunity to Give Back
Most pedestrians and commuters on public transit don’t talk to strangers. They don’t make eye contact. They keep their distance. And they never mention the weather. The majority doesn’t feel positive about commuting by public transit, according to a 2004 study published in Science and reported in the New York Times. So behavioral scientists Nicholas Epley and Juliana Schroeder recently asked commuters to open up to someone for a $5 gift card. They spoke up, and they reported positive experiences. At Globalfaces Direct, we don’t find the benefit of conversation hard to believe.
Sometimes I wish that I was the weather, you’d bring me up in conversation forever. And when it rained, I’d be the talk of the day.
As non profit fundraising consultants, we chat with thousands of neighbours and commuters every day. Our charity clients are thankful they don’t have to do it. Striking up a good conversation is intimidating. You’ve been taught not to talk to strangers since you were young, and the thought of moving from “Hello!” to credit card info scares the daylights out of you. Not us. We share a passion for the causes we support, but we don’t share shyness.
There are many reasons why each of us signed on for one of the toughest (and most rewarding) careers. We stand tall. We make eye contact. Our voices carry. Rejection happens, but we don’t let it dampen spirits. Instead we focus on how to move the thousands of conversations we have each day from “Hi!” to rewarding chances to give back through monthly donations. We’re excited about the charities we represent, and you hear that in our voices.
Before conversations with
strangers future friends happen, we must get their attention. How? It requires serious talent. It demands a quit wit. And it sometimes needs a little magic. While field agents working at other non profit fundraising consulting firms may rely on sexist pickup lines and other potentially harmful tactics, we like to keep it fun and lighthearted. We’re friendly, good natured and always wearing official t-shirts, jackets or badges.
We say, “I planted this tree right here so we can have a conversation in the shade.” Sometimes we ask how they feel about a high five. Other times we notice the name on their Starbucks cup and personalize a “Hi!” What we don’t do is chase commuters down the street or harass our neighbours. We’re sharing something we care about, hoping they care about it too. No pressure. After all, we don’t want donors who don’t want to give. You don’t either.
Read how our conversations acquire more longterm monthly donors than any other non profit fundraising consultants. Let’s talk about how we’ll talk up your upcoming face-to-face fundraising campaign, and let us prove to you how we’re the most successful non profit fundraising firms in the business.