News & Insights

{Re}Building A Brand: The New Face of Donor Acquisition

{Re}Building A Brand: The New Face of Donor Acquisition

Building a brand is a thoughtful process. Many associate re-branding with a new or updated logo and/or colour scheme, but the actual discipline of branding is much more than that—it’s […]

Category: Announcements

Building a brand is a thoughtful process. Many associate re-branding with a new or updated logo and/or colour scheme, but the actual discipline of branding is much more than that—it’s […]

Category: Strategies

When it comes to modern nonprofit marketing, many fundraising leaders assume that it’s primarily hosted online. They think of their website content, email newsletters, social media posts, and other internet-based […]

Category: Solutions

Most not for profit organizations understand the basics of return on investment (ROI). After all, it’s a simple calculation – money raised divided by total fundraising costs. While this might […]

Category: Strategies

When everything shut down, digital became the hero of COVID, and people couldn’t get online fast enough. From Zoom meetings and online shopping, to fundraising, the world went digital. As […]

Category: Strategies

Door-to-door fundraising is a personalized and effective way to campaign and acquire donors. Door campaigns provide an in person fundraising method that is meaningful and effective. And, done right, can […]

Category: Strategies

Your website is one of your nonprofit’s most valuable assets for online fundraising. Not only does your website host your donation page, it’s also the face of your nonprofit and […]