Logo image for Make A Stand Lemon-Aid to Help End Child Slavery

Eight-Year-Old Vivienne Harr Chose to Make A Stand to Help End Child Slavery in Underdeveloped Countries Around the World

We feel we’re mighty lucky to work within the not-for-profit sector. It’s easy to find inspiration all around us (We love to share it with you on this blog and also on Twitter @Global_Faces.). We’ve been inspired by youth leadership a lot lately, and this story of kid-driven philanthropy  touches our hearts.

At Globalfaces Direct, we are fortunate to partner with not-for-profit organizations that help women and children. It’s hard to imagine here in North America that an unfathomable amount of young children face abuse, war, marriage and even slavery. It is our sincerest blessing to partner with charities, such as Plan Canada, War Child and Christian Children’s Fund. It inspires us even more when a kid opens a lemonade stand to save kids’ lives.

In underdeveloped countries, almost one in four children (ages 5 to 14) are engaged in labour that is detrimental to their health, according to UNICEF’s report on child labour. More than 150 million children are victims of child labour. Nearly 18 million are victims of child slavery. When eight-year-old Vivienne Harr saw images of two child labourers with rocks strapped to their heads and holding hands to comfort each other, this was her reaction…

“It hurt my heart, so I decided to make a lemonade stand to help stop child slavery.”

Back in 2012, Globalfaces Direct helped Make A Stand Lemon-Aid raise brand awareness and create a sustainable strategy to support its mission to end child slavery. Today, Make A Stand continues Vivienne’s vision by donating 5% of net revenue from each organic, fair trade bottle of Lemon-Aid.

Learn more at MakeAStand.com. Follow their story at @MakeAStand and @VivienneHarr. Do you have a business that stands for something? Want your business to make a difference? We’re experts in lead generation and brand building for social good. Contact us to discuss your direct marketing needs.

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