As the COVID-19 pandemic sweeps the globe, charity organizations are more essential than ever before. Responding to the healthcare crisis and providing much-needed relief to those whose stability has been displaced, charities are filling the gaps where the global response falls short.
That means one thing: Continued fundraising during this time is essential.
Both one-time gifts and monthly recurring gifts are needed for charities to continue their crucial work. We know that door-to-door fundraising is the most reliable and cost-effective way to obtain sustaining donors. We’ve outlined a “new normal” in which fundraisers can secure urgent, necessary donations while remaining safe in our new COVID-19 reality.
The following guide outlines what we recommend other F2F practitioners in the field implement in their strategies. With these strategies, organizations can continue fundraising during this essential time– once it is deemed safe to do so.
Use the points below to jump to a specific section, or continue reading to explore the full guide:
Let’s get started.
Recommendations for Charity Partners and Other F2F Fundraising Practitioners
We recommend that all organizations incorporating face-to-face fundraising into their strategy do so within the confines of necessary social distancing measures.
- Staying up-to-date on regulations regarding your specific locality. New stay-at-home orders are enacted and/or extended each day, and it’s up to you to work within the regulations of your community.
- Equipping fundraisers with proper PPE. At the minimum, this includes face masks and proper sanitizer, though we do recommend taking this a step further with enhanced uniforms (hats, buttons, etc.) that encourage social distancing, if possible.
- Eliminating all physical contact between donors and fundraisers. Safety in the time of COVID-19 means that your fundraisers have to stand, at minimum, two-metres from donors at all times. Adjust your procedures to ensure there is zero physical contact between the two parties at any time.
- Educating donors about the “new normal” for face-to-face fundraising. Donors may, understandably, be apprehensive when greeted by a face-to-face fundraiser during this time. Share educational materials with those supporters in advance, discussing the preventative measures you’re taking. This will ensure a safe and confident interaction when F2F fundraising does resume.
We’ve already seen quite a few Globalfaces Direct clients successfully implement safe social distancing measures, and you can explore their responses here.
Explore these additional resources for charities during COVID-19:
- World Health Organization. Explore the WHO’s ongoing COVID-19 information page for updates on the pandemic and best practices for staying safe during these uncertain times.
- Essential Advice and Resources for Charities. Explore this resources page which answers key questions about how to continue asking for donations during this time.