About Us

Explore Globalfaces Direct's COVID-19 fundraising response.

At Globalfaces Direct, we work with charities across North America to bring their fundraising goals to life.

Our superior face-to-face fundraising services bring results worth sharing— in real-time— to further your campaign and your cause. We do this by acquiring high quality, monthly donors on behalf of our charity clients.

While many face-to-face agencies focus solely on street canvassing, we believe in an integrated approach, which comprises fluency in many facets of F2F including D2D fundraising, street canvassing, B2B and more.

Globalfaces direct has acquired 500,000+ sustainer donors since inception.

As of 2020, we have selected and trained 1,000+ professional fundraisers with the ability to connect with 100,000+ potential donors per day. After we meet a supporter face-to-face, we continue to interact with that individual through personalized follow ups. Our expert call centre provides a full suite of inbound and outbound telemarketing services— including verification and welcome calls.

Across all of our service offerings, the GFD team prioritizes donor quality, long term retention, and data-driven, pilot-tested decision making. This has allowed us to:

  • Acquire 500,000+ sustaining monthly donors for charity partners since inception.
  • Grow to be the largest F2F provider in Canada.
  • Expand into the U.S., currently partnering with 45+ of the largest charities across North America.

Not only do we acquire high-quality donors for your organization, but we also ensure those relationships start off on the right foot. This increases long-term retention and ensures strong return on investment.

Five Reasons to Partner With Globalfaces Direct

Explore the first key reason to partner with Globalfaces Direct.

    Dedicated Fundraisers

We hire, train, and deploy the most qualified face-to-face fundraising agents. These agents work with one charity at a time— ensuring they focus on your campaign, and your campaign alone.

Explore the second key reason to partner with Globalfaces Direct.

    Transparent Process

We understand that it’s imperative to partner with a fundraising team you trust. That’s why we pilot-test any campaigns before full rollout and provide real-time data on all fundraiser-donor interactions.

Explore the third key reason to partner with Globalfaces Direct.

   Streamline Technology

Our proprietary, innovative software has streamlined the face-to-face fundraising process. Linking our fundraiser’s tablets with your donor management system, you can access real-time donor information to ensure the strongest ROI.

Explore the fourth key reason to partner with Globalfaces Direct.

     Fundraising Credibility

Evaluate our expertise by testing a small sample—without requiring long-term commitment upfront. If we ever fail to meet your goals, you’re free to choose another face to face fundraising services provider.

Explore the fifth key reason to partner with Globalfaces Direct.

           Experienced Team        

Collectively, our team has 30+ years of experience working in the face-to-face industry. We are committed to providing exceptional service to your organization, equipping you with the team for a successful F2F campaign from start to finish.

Our History

Globalfaces Direct (GFD) was incorporated in March 2012 as a professional marketing company, focusing strictly on face-to-face fundraising.  GFD’s roots stem from its leadership team’s 30 years of working in the D2D industry and over 20 years in the nonprofit sector.

It is important to understand that the vast expertise of the management team comes from all aspects of a successful professional marketing organization, including field sales, operations, technology and C-Level experience. It is this proven experience at all levels of the organization that has allowed GFD to acquire, secure and renew budgets from some of the largest nonprofit organizations in the world since its first year of operations.

This graphic depicts the history of Globalfaces Direct in a timeline.


Our Leaders

Matthew DavisonCEO: Matt Davison has worked in operations for 20 years and has held senior management positions with many Fortune 500 companies including Sprint Canada and Rogers Communications. Matt’s expertise stems from managing complex call center – BPO environments and handling full-scale operations for large field sales teams inclusive of logistics, dispatch and client management. Matt has a proven track record of success in the implementation and growth of IBTM, OBTM and Field Sales Campaigns running upwards of 100,000 products per year respectively.

Matt’s experience as Director of Campaign Management, Canada for Cydcor for 3 years gave him the direct knowledge and expertise to develop, lead and run all operational activities for Globalfaces since inception.

Nicholas FrancisCo-Founder, VP of Development: Nick has been active in Direct Sales/Face-to-face fundraising for over 12 years with 8 years being in a senior management capacity.  He has led national sales teams and developed campaigns for some of the largest names in both the private and nonprofit sectors, including Rogers Communications, SickKids Hospital, and multiple other national brands.

Nick’s career started with Cydcor Canada in an entry-level field sales position and over a 7-year tenure was promoted to a senior national consultancy role, developing one of the largest and highest yielding sales teams spanning over 5 provinces and managing over 200 agents. During this period, he was responsible for account development while fostering and managing client expectations and growth.

This experience has allowed Nick as the Vice President of Development to successfully source, implement, and manage programs across Globalfaces.

Jordan NottCo-Founder,  VP of Creative Strategy: Jordan is a seasoned sales and marketing professional with over 10 years of experience in the direct marketing space and 7 years in a senior management capacity.  After graduating from the University of Northern British Columbia with a Bachelor of Commerce degree, Jordan’s career began with a field sales position at Cydcor Canada and soon expanded to a senior national consultancy role with significant responsibilities in campaign development. His extensive experience in both the private and nonprofit sectors tasked him to develop and grow field teams with some of Canada’s largest organizations with a focus on telecommunication campaigns such as Shaw Cable and Rogers Cable. He was also an integral part of developing the initial sales and marketing launch for Yak Telecom’s first face-to-face direct sales campaign in Canada.

Over the past few years, Jordan has focused much of his time working in the nonprofit sector developing some of the largest teams in Western Canada for GFD. With his extensive experience in launching client campaigns, he has taken on the role of VP of Creative Strategy for GFD leading the creative development and marketing initiatives for many of our campaigns.

Sharad Goenka – Chief Operating Officer: Sharad is a well rounded business executive with 20 years of leadership experience across the spectrum in operations, strategy, investment & commercial roles. He has worked in global geographies spanning Canada, USA, Europe, SE Asia and India with a focus on business growth, transformation and integration. Most recently he was  the Country Head  for OYO Hotels – a fast growing hotel chain and launched their business in Canada. Sharad started his career at Schlumberger as a field engineer working on oil rigs and rose through the ranks. Subsequently, he was an investment professional at 3i Plc and a business leader at Cairn Oil & Gas. He also has management consulting experience at The Boston Consulting Group and Monitor Deloitte. Sharad has an MBA from Harvard Business School and a Bachelor of Technology from IIT Bombay.

Carolyn Soro – Vice President, Marketing & Donor EngagementCarolyn will be leading our newly developed marketing department. Carolyn comes to GFD with over 20 years of leadership and marketing experience in both non-profit and for-profit organizations, previously at Plan International Canada, UNICEF and Bell Canada.  Prior to Globalfaces Direct Carolyn provided strategic direction for donor acquisition at Plan across face-to-face, digital, telemarketing and innovative channels, such as text and tap. Carolyn started at GFD in 2019 as VP Customer Success, and now in her move over to Marketing, Carolyn will continue to engage with the charities to deliver marketing and value-add initiatives such as digital fundraising offerings, innovations in the donor journey and deliver content to our channels.

Kenneth LiaoVice President, Technology: Kenneth Liao is an entrepreneurial IT executive with a proven track record in servicing clientele in broad areas of IT. Ken has worked with clients such as KPMG Canada, KPMG International, SickKids – KidsHealth, FlipGive, Mazda Canada and Excelion Technologies.  With 17 years of IT related work experience Ken has a proven track record of success and demonstrated skills in areas such as Project Management, Product Development, Customer Service, and Business Operations.

As Technical Director, Ken is responsible for managing a broad IT team focused on providing technology solutions and services to different business units. Ken ensures that projects are delivered efficiently and effectively and oversees overall IT operations for Globalfaces Direct.

Josh Dhanpal – Director of Business Development: Josh Dhanpal is the Director of Business Development for Globalfaces Direct and has been with the company since July 2015. Josh began his GFD career as a Junior Customer Success Manager, building relationships and actioning day-to-day deliverables for more than a dozen of the company’s F2F partners. In late 2017, Josh changed directions and began focusing on new client acquisition, relationship building and strategic advancement across North America. Josh graduated from the University of Toronto with a Bachelor’s Degree in Business Administration in 2013 and continues to be an active member of the alumni community. 

Prior to joining GFD, Josh worked with a sports analytics startup for two years, where he had the opportunity to pursue his passion in sports and develop his entrepreneurial skills. 

Our Team

Scott MartinDirector, Data and Analytics

Nabila Tisha – Vice President, Contact Centre Operations

Frank Guo – Financial Controller

Dejan Antic – Director, Customer Success

Kayla Hewie – Director, Customer Success

Paul BaaluDirector, Call Centre Operations

Sharon Khan-Torrance – Director, Human Resources